Rhino launches Building Lions with The British & Irish Lions
World’s No.1 technical training brand and five-time British & Irish Lions official supplier has launched a new campaign to inspire the next generation of rugby Lions
The new campaign, Building Lions, will provide the inspiration, support and education required to encourage people of all ages to take up the sport and also improve the skills of those already in the game.
Rhino, who have been the official training partner of The British & Irish Lions for five tours including the current one in Australia, will be supporting schools, clubs and rugby communities across the world – covering all levels of the sport – with training equipment.
Already, the Lions have donated equipment used by the tourists to prepare for the Test against Argentina to UCD, the Dublin-based side that helped nurture the careers of Garry Ringrose, James Ryan, Andrew Porter and Josh van der Flier.
Rhino are also pledging to help support the development of future ‘Lions’ by donating equipment to key areas of the tour including Portugal, where the Lions trained, and Australia. “Building Lions isn’t just about supporting the next generation of British & Irish Lions,” explains Reg Clark, CEO of Rhino, who are now official partner for the fifth consecutive British & Irish Lions tour. “It’s about taking the Lions ethos, of rugby coming together, and applying that to the development of rugby ‘Lions’, people and organisations that embody the spirit of the sport, and are trying to grow the game in all parts of the rugby world, from Rwanda and Kenya to Uruguay and Madagascar.
“Rhino has always been about growing the game, and Building Lions represents that past, present and future, as we’re donating more equipment this year than ever before, in both the Lions’ unions and to the four corners of the rugby world.”
Rhino revealed its campaign video, Building Lions, today, with community competitions, and a new series rugby education training videos being launched later in the tour.
For more information, visit Rhinorugby.ie
